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Start-up and Entrepreneurial Communication Taylor & Francis

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of... více popisu
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EAN: 9781032770864

Výrobce: Taylor & Francis |  Produktová specifikace

Detailní popis produktu

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.
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