Strategic Pharmaceutical Marketing Management in Growth Markets Taylor & Francis Ltd

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of theglobal demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical mana...