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Sponsored Editorial Content in Digital Journalism Taylor & Francis Ltd

This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. The... více popisu
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EAN: 9781032453545

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

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This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary di...
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