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Brand Positioning, Connecting Marketing Strategy and Communications Taylor & Francis Ltd

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing... více popisu
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EAN: 9780367250195

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

Detailní popis produktu

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
Specifikace produktu
Autor
Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands);Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
Jazyk
Anglicky
Nakladatelství
Taylor & Francis Ltd
Počet stran
254
Rok vydání
2020
Vazba
Paperback / softback
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