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Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing... více popisu
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EAN: 9781032061993

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

Detailní popis produktu

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing theory with practice, locating marketing ideas and applications within wider contexts. It provides a complete overview for post...
Specifikace produktu
Autor
Parsons
Jazyk
angličtina
Nakladatelství
Taylor & Francis Ltd
Počet stran
232
Rok vydání
2023
Vazba
Hardback
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