Behavioral Economics Taylor & Francis Ltd

The second edition of Behavioral Economics: The Basics, summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they ar...